KRA versus KPI (Business Impact)

2 decades and thousands of resumes reviewed. Almost every one of them was KRA-centric.

For the sake of clarification /simplification: KRA stands for Key Result Areas / Responsibilities / Roles.🛠

From recruiter’s point of view, mentioning KRA on your resume is crucial to screening process but not enough unless you are a junior level executive.

As, a recruiter is probably looking at ten other profiles with similar KRAs.
How would your profile stand out in that crowd? 🌟

That’s where you can look at your KPIs – Key Performance Indicators. 📈
KPIs are the set of quantifiable measurements that gauge your overall performance and business impact your have made in your organization.

Depending on your role, it could be a measured deliverable in operational excellence or sales growth numbers, or let’s say for HR it could be cost saving on talent acquisition & retention, etc.

➡ The important thing is that this is what will help your resume stand out and also offer a holistic perspective about your candidacy for the role.

So how to go about it? 🤔

📝 First thing first – Identify your KPIs & jot down all the significant deliverables & goals you have achieved in each of the areas. It’s like your performance appraisal – you want to tell your boss how good you are.

🔢 Second – Play the game of number – Numbers can make significant impact – show numbers wherever possible, for example, reduced attrition by 40%, increased website traffic by 500%, etc.
Remember, NOT TO FAKE THIS DATA ❌ – you may need to back it up with proof

🏆 Third – Create a separate section for your quantifiable achievements in your resume & try to put these on the first page – Senior leaders are more focused on business impact, so leverage this to your advantage.

Remember, it’s all about the focus/approach. Make that shift from KRA-centricity to KPI-centricity & see the magic. 😎

All the Best! 👍
Happy Job Hunting! ⚡ 🌟